Tag: MaRS

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Marketing that Matters: Transforming your ideas to income (Part 2) – Entrepreneurship 101

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continuation of: Marketing that Matters: Transforming your ideas to income (Part 1) - Entrepreneurship 101

Marketing that Matters: Transforming your ideas to income (Part 1) – Entrepreneurship 101

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In this session you learn: - Why marketing effectiveness often matters as much today as pure product innovation - How to identify key market trends and better connect with the real needs of potential customers - How to use “value innovation” methods to competitively design a product as faster, cheaper and better - Pragmatic ways to position your product and quickly build market acceptance - How effective marketing must connect to focused business development and sales channel efforts

Financial Planning – Entrepreneurship 101

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In this video, Andrew Graham, Senior Director of Corporate Development at George Weston Limited, explains why money matters in a startup and discusses the tools for successful financial planning.

Connecting with the Media: Six Hot Tips for Getting Media Coverage for your Startup

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Monta Johnson (VP, Hill & Knowlton) and David Chin (VP, Hill & Knowlton) give advice on getting media coverage, developing media relations and making the most of your press release.

Engaging Constituents Through Your Online Community: Four Hot Tips for Start-ups

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Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, offers tips on successfully engaging constituents and inspiring philanthropy through social technology.

Leveraging Social Media for Social Advocacy: Five Hot Tips for Start-ups

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Matt Thompson, Chief Storyteller and Education Program Officer at Mozilla Drumbeat, shares his expertise in making the most of your web and social media strategy to reflect your social movement and engage meaningful p...

Attracting Social Finance Investors: Five Hot Tips for Start-ups

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Learn how to capture the attention and possible investment of social finance lenders.

Using Accessibility to Build Your Business: Three Hot Tips for Start-ups

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Edie Forsyth of Accessibility Experts Ltd. highlights how accessibility modifications benefit business and how companies can begin the implementation process.

Integrating Accessibility and Design: Five Hot Tips for Start-ups

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Jutta Treviranus, Director of the Inclusive Design Research Centre at OCAD University, discusses the business case for inclusive design—and how to implement it.

Leveraging Strategic Design: Five Hot Tips for Start-ups

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Arlene Gould and Tim Poupore of the Design Industry Advisory Committee discuss why (and how) entrepreneurs should leverage strategic design.

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