Tag: Positioning

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Basics of Marketing for Entrepreneurs, Pt. 2

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...continuation of part 1

Basics of Marketing for Entrepreneurs, Pt. 1

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Speakers: Peter Evans Summary: Part One of the marketing lectures discusses: - Why marketing effectiveness often matters as much today as pure product innovation - How to identify key market trends and better connec...

Marketing that Matters: Transforming your ideas to income (Part 2) – Entrepreneurship 101

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continuation of: Marketing that Matters: Transforming your ideas to income (Part 1) - Entrepreneurship 101

Marketing that Matters: Transforming your ideas to income (Part 1) – Entrepreneurship 101

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In this session you learn: - Why marketing effectiveness often matters as much today as pure product innovation - How to identify key market trends and better connect with the real needs of potential customers - How to use “value innovation” methods to competitively design a product as faster, cheaper and better - Pragmatic ways to position your product and quickly build market acceptance - How effective marketing must connect to focused business development and sales channel efforts

Tom Byers on positioning, partnerships and getting your startup mainstream

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So you're starting to get a little traction. What's the best way to really scale and take your startup mainstream?